CLASS SCHEDULE

*Readings are from PR Style Guide unless noted otherwise. 

*All assignments are due before midnight unless noted otherwise.

 

 

 

January 14th, Thursday

 

Day’s Objective: Buy your books. Review the syllabus.

Note: Strategic Communication Objective #1 is due a week from today, Jan. 21st.

 

  • Overview of PR Writing.

  • Defining “good” writing, and its importance in PR.

  • Writing workout / Writing tune-up: Grammar & Punctuation.

  • Reading: “Preface” in PR style guide.

  • Reading: AP Stylebook, “A Guide to Punctuation”.

 

 

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January 19th, Tuesday

 

Day’s Objective: Refer to instructions at the top of this page.

 

  • Writing tune-up: AP Style. Writing prompt (300 words): "What are PR tactics"?

  • Go over p. 112-119, PR Style Guide.

  • Pick up your AP Stylebook and review it, especially for new changes!

  • Strategic Communication Plan: Overview.

  • Module 1 overview (due before midnight on Tues., Jan. 26th). 

 

 

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January 21st, Thursday

 

Day’s Objective: Strategic Communication Deadline 1 (due before midnight TODAY).

Looking ahead: Prepare for Module 1 due date on Tues., Jan. 26th (due before midnight).

 

In class ...

  • Tips on getting ahead: Online Branding / Individual PR: overview. Begin preparing an early draft of a résumé, begin searching for a model copy of a professional cover letter, begin creating a spreadsheet of all social media [links, usernames and passwords (don’t show anyone your passwords)].

  • Writing tune-up: peer editing.

  • Reading overview: PR Style Guide, p. 232-235.

  • Resume Module 1 work.

 

 

__________________________________________________________________________

 

 

January 26th, Tuesday

 

Module 1 due today before midnight. Day’s Objective: Review Strategic Communication feedback. Provide first draft of self-narrative. Reading chapter 9 in PR Style Guide. 

 

In class ... 

  • Situation analysis and campaign: overview

  • Overview of social media for PR.

  • Work on self-narrative.

  • Research for blog topics.

  • Reading overview.

 

 

__________________________________________________________________________

 

 

January 28th, Thursday

 

Begin working on module assignment 2 (due on Feb. 11th).

 

In class ... 

  • Writing workshop: blogs.

  • Tips on getting ahead: Take headshot photos and complete LinkedIn page (links must be turned in by 5pm).

  • Tips on getting ahead: Wix and Weebly demonstration.

 

 

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February 2nd, Tuesday

 

Day’s Objective:  Bring a business brief news release template. Self-narrative due before midnight.

 

In class ... 

  • Writing workshop: business brief news release

  • Tips on getting ahead: Online portfolio showcase overview.

 

 

__________________________________________________________________________

 

 

February 4th, Thursday

 

Day’s Objective: Prepare for Strategic Communication Deadline 2 coming up on Tuesday, Feb. 9th (peer feedback is due then as well).

 

In class ... 

  • Tips on getting ahead: Continue drafting blogs for your online branding/individual PR

  • Strategic Communication Plan work session: Deadline 2.

  • Begin planning for Module 2: due Thursday, February 11th.

 

 

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February 9th, Tuesday

 

Due today before midnight: Strategic Communication Deadline 2: Situation Analysis and Campaign Focus (peer feedback is due as well). Module 2 is due this Thursday, February 11th before midnight.

 

In class ... 

  • Engaging the job market.

  • Peer editing: writing exercise.

  • Overview of module assignment 2.

  • Online Branding / Individual PR support.

 

 

__________________________________________________________________________

 

 

February 11th, Thursday

 

Module 2 due today before midnight. Business News Brief due next Tuesday, Feb. 16th before midnight.

 

In class ... 

  • Select an editor for the next three class sessions.

  • APA citation style overview.

  • Finish module assignment 2.

  • Strategic Communication Plan, Deadline 3: Campaign Plan and Revised Situation Analysis/Campaign Focus (due next Thursday, Feb. 18th before midnight).

 

 

__________________________________________________________________________

 

 

February 16th, Tuesday

 

Prepare for Strategic Communication Plan, Deadline 3 this Thursday, Feb. 18th before midnight. Business News Brief due tonight before midnight.


In class ...  

 

  • Work on your second blog for online branding/individual PR

 

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February 18th, Thursday

 

Due TODAY before midnight: Strategic Communication Plan, Deadline 3: Campaign Plan and Revised Situation Analysis/Campaign Focus.  

 

In class ... 

  • Work on your second blog draft and get it peer-edited. Editors will be graded.

 

 

__________________________________________________________________________

 

 

February 23rd, Tuesday 

 

Be prepared for a Feb. 25th deadline for: "The edited / marked up document" for your second blog draft.

 

In class ... 

  • Peer editing.

 

 

__________________________________________________________________________

 

 

February 25th, Thursday

 

Module 3 due next Thursday, March 3rd before midnight.

 

In class ... 

  • Module assignment 3 overview (due March 3rd before midnight).

  • Week’s reading rigor: important to regiment / plan to complete.

 

 

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March 1st, Tuesday

 

Day’s Objective: Read chapters 2,3 and 6 in PR style Guide. Locate a job ad for a position you would apply for right after college. You may choose to identify and target more than one position/job. 

 

In class ... 

  • Reading overview.

  • The merger of business and PR group assignment.

  • Tactical development: Appendix A in PR Style Guide

  • Module 3 overview, due Thursday.

 

 

__________________________________________________________________________

 

 

March 3rd, Thursday

 

Day’s Objective: Read chapters, 9, 10 in PR Style Guide. Module 3 due before midnight. Due today in class: Provide early draft of a résumé, provide a model copy of a professional cover letter, and create a spreadsheet of all social media [links, usernames and passwords (don’t show anyone, including your instructor, your passwords)]. Remember, hide your passwords before turning in this assignment. 

 

In class ... 

  • Reading overview.

  • The merger of business and PR group assignment.

  • Strategic Communication overview for deadline 3 (March 30th).

 

 

__________________________________________________________________________

 

 

March 8th, Tuesday

 

Day’s Objective: Read chapters 11, 13 in PR style Guide. Due today in class: Take headshot photo and complete LinkedIn page. 

 

In class ... 

  • Deadline trajectory for Online Branding / Individual PR final submission.

  • The merger of business and PR group assignment (due March 22nd by class time for peer editing).

 

 

__________________________________________________________________________

 

 

March 10th, Friday

 

Day’s Objective: Review Appendix A and read Appendix B in PR Style Guide. Due today in class: Self-narrative is due. Your self-narrative should have three parts: (1) an extended 3-5 paragraph professional biography or narrative that targets decision-makers associated with your target job; (2) a one paragraph professional biography or narrative that meets the aforementioned criteria; and (3) a two sentence professional biographic "snip it".


In class ... 

  • Guest lecture on the convergence of PR, marketing and advertising: the importance of effective writing.

 

 

__________________________________________________________________________

 

 

March 22nd, Tuesday

 

Day’s Objectives: Must have "Merger of Business and PR" assignments completed by class. Strategic Communication Deadline 3 and 4 continuation. Provide template of your personal site. Your personal site should already have edits and initial markups.

 

In class ... 

  • Peer editing of, "Merger of Business and PR," group assignments.

  • Be prepared to turn in Online Branding / Individual PR by April 14th before midnight.

  • PR industry insight.

  • Strategic Communication group presentation planning (must visit speaking studio).

 

 

__________________________________________________________________________

 

 

March 24th, Thursday

 

Day’s Objectives: Individual branding deadlines. 

 

In class ... 

  • Individual branding.

  • Writing Exercise

 

 

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March 29th, Tuesday

 

Day's Objectives" Set up speaking studio sessions for late April. Due today in class: First draft of personal sites are due.

 

In class ... 

  • Gear up for strategic communication deadline 4.

  • Action plan for the next stage of PR learning.

 

 

__________________________________________________________________________

 

 

 

March 31st, Thursday

 

Day's Objectives: Online branding / individual PR submissions due April 14th. 

 

In class ... 

  • Group Strategic Communication Plan Deadline 4 due april 7th

  • Action plan for the next stage of PR learning.

  • Writing exercise.

 

 

__________________________________________________________________________

 

 

 

April 5th, Tuesday

 

Day's Objectives: Strategic Communication Plan Deadline 4 (due Thursday before midnight). Online branding / individual PR submissions due April 14th. 

 

In class ... 

  • Group Strategic Communication Plan Deadline 4 due april 7th

  • Action plan for the next stage of PR learning.

  • Writing exercise.

 

 

__________________________________________________________________________

 

 

 

April 7th, Thursday

 

Day's Objectives: Strategic Communication Plan Deadline 4 (due today before midnight). Online branding / individual PR submissions due April 14th. 

 

In class ... 

  • Group Strategic Communication Plan Deadline 4 due april 7th

  • Action plan for the next stage of PR learning.

  • Writing exercise.

  • Peer editing.

 

__________________________________________________________________________

 

 

 

April 12th, Tuesday

 

Day's Objectives: Online branding / individual PR submissions due April 14th before midnight. 

 

In class ... 

  • Action plan for the next stage of PR learning (APR course curriculum).

  • Writing exercise.

  • Peer editing.

 

 

__________________________________________________________________________

 

 

 

April 14th, Thursday

 

Day's Objectives: Guest lecture on press release functionality, business news briefs, and copy editing. Online branding / individual PR submissions due today before midnight. Prepare for presentations over the next four class periods.

 

In class ... 

  • Guest lecture.

  • Refer to Online Branding section of this site for details on what's due today before midnight.

 

 

__________________________________________________________________________

 

 

 

April 19th, Tuesday

 

Day's Objectives: Presentations Day 1. 

 

In class ... 

  • Strategic Communication Plan Presentations.

  • Writing exercise.

 

 

__________________________________________________________________________

 

 

 

April 21st, Thursday

 

Day's Objectives: Presentations Day 2. 

 

In class ... 

  • Strategic Communication Plan Presentations.

  • Writing exercise.

 

 

__________________________________________________________________________

 

 

 

April 26th, Tuesday

 

Day's Objectives: Presentations Day 3. 

 

In class ... 

  • Strategic Communication Plan Presentations.

  • Writing exercise.

 

 

__________________________________________________________________________

 

 

 

April 28th, Thursday

 

Day's Objectives: Presentations Day 4. 

 

In class ... 

  • Strategic Communication Plan Presentations.

  • Writing exercise.